Suppose website A adds a new page, and suppose at the same time website B also adds a new page. Will they both be indexed side by side by Google? Nope! It is quite clear that Google doesn’t index every site at the same speed. Why is this? What can website B do to get indexed as fast as website A?
Why is Website ‘A’ Indexed Faster:
Let see why. Google is indexing new pages from site A before site B primarily because of the frequency with which the former adds new pages. This means, if you add pages everyday then the Googlebot is going to take notice of this and begin to spider your website more frequently because you are constantly updating the site with fresh and unique content. But if you add new pages less often (say – once a month), then Google crawlers won’t index your content as regularly, as is the case with website B.
What Website ‘B’ Can Do?
Adding Content Regularly
The only immediate way to increase the ‘crawl rate’ of the Google spider on your website is by adding new pages with unique content on a regular basis. Many people do this these days by blogging! Just adding any old nonsense, however, won’t help. Google still needs to value the content you are inserting. Remember, boring plain articles will do nothing for you. But well written, useful articles with valuable information that solves problems will do a great deal more! Write for your visitors, not the search engines.
Add An XML Sitemap via Google Webmaster Tools
Adding a sitemap xml document to Google through your Google webmasters account is yet another option. This will allow Google to see your updated content and you can also see the ‘crawl rate’ of your website. Adding a sitemap xml file can also offer you a multitude of other statistics concerning your website when you look at Google Webmaster Tools. So if you haven’t added an xml sitemap already do it right away!
Get Links From Websites That Google Indexes Quickly
Another way to get your webpage‘s indexed quicker is by getting links from other websites that Google indexes quickly. For example, if you add your content to websites like Nielsen-online which is a website that gets indexed very frequently, then Google will consider your link worthy and chase it to your website. From there, after evaluating what it finds on your website, Google will decide whether to index your webpage or not.
Get Links From Your Indexed Pages
Another important thing to pay very close attention to is to make sure you link the new pages on your website with other indexed pages. This will enable Google to see your newly added pages and as the bot revisits these pages it will find the new link leading to your new page.
One final note – You should take care not to add content on your website just for SEO purposes. New pages should be added only if you feel your website visitors are going to benefit from this added content. In the end, the visitors experience is always paramount!