Linksite Blog

What are Benefits of Manual Directory Submission

admin — Tue, 13 Jul 2010 15:56:27 +0000

What are Directories?
Directories are human-edited search properties. Because the sites in a Directory are reviewed by people and compiled by subject category, they are considered a relevant, focused and topic specific source of credible information.

What are the benefits of submitting to Directories?
Directory Submission is a integral part of Search engine optimization and Internet Marketing Strategies which helps in increasing link popularity by getting one way in bound links. Directory listing is important because sites are evaluated by human editor and included after approving the quality contents of site. Directory also helps us in improving relevant direct traffic as websites are listed in proper theme based category.
In addition to link popularity benefits, some of the other benefits of directory listings are :-

It’s a fast and affordable way to get one-way links
You attract buyers in your industry
They generate traffic for your website
Good place to find promotional partners

What is a Spider, Bot or Robot?

admin — Wed, 23 Jun 2010 03:18:45 +0000

A “Spider, Bot, Robot, or Crawler” is an automated program or script operated by a search engine that surfs the Web just like you would. As it visits each Web site, it records or indexes it, all the words on each site and notes each link to other sites.

It then “clicks” on a link, and continues to read, index and store another Web site.
The Spider often reads and then indexes the entire text of each Web site it visits into the main database of the search engine it is working for. (Some engines indexing up to a certain number of pages of a site, often about 400, and then stopping. Apparently, this is because the Web has become so large that it’s unfeasible to index everything. How many pages the spider will index is not entirely predictable. Therefore, it’s a good idea to specifically submit each important page in your site that you want to be indexed, such as those that contain important keywords).

A Spider is like an electronic librarian who cuts out the table of contents of each book in every library in the world, sorts them into a gigantic master index, and then builds an electronic bibliography that stores information on which texts reference which other texts. Some Spiders can index over a million documents a day! For your marketing purposes, you should know that some search engines have spiders that will visit your Web site. What the spider sees on your site will determine how your site is listed in its index.
Remember, as a software spider visits your site it notes any links on your page to other sites. In any search engine’s vast database are recorded all the links between sites. The search engine knows which sites you linked to, and more importantly, which ones linked to you.
Many engines will even use the number of links to your site as an indication of popularity, and will then boost your ranking based on that factor.

Which is the best Link Building Method

admin — Wed, 09 Jun 2010 23:51:22 +0000

Just to cover the ground, let’s go over what link building is quickly. Link building is the process of building backlinks to your site. The more backlinks (links from other sites to your site) a site has, the higher it ranks on the search engines. Link building therefore is the mission of all money making webmasters.

Link building methods have changed from time to time and a specific method that worked yesterday may not work today. This is due to changes in the industry over time and in some cases extreme abuse. If a specific link building method has been abused too much, then that method will not work anymore.

Therefore it’s very important to know which link building method works today so that you can spend your time in a most productive way.

There are many link building methods out there today that work with some working better than others. Below are some of the today’s popular links building methods:

Article Submission

If you are reading this article, then you know that you can publish your own article in article directories. Not only do you gain backlinks to your site from your published articles (see bottom of this article), you will get some traffic as a bonus. Think of you reading this article. There might be many reading your published articles as well.

Article submission is a great way of building backlinks as it provides you with 100% relevant contextual backlinks that Google loves.

Directory Submission

Directory submission used to work lot better before, but it is still a popular link building method that still works if done properly. How many directories are out there as of this date is anyone’s guess but one thing is certain: that most of the directories aren’t worth submitting to.

Google considers a Yahoo Directory link as a quality backlink so if you can afford and justify the cost, it is worth submitting to Yahoo Directory. Yahoo charges $300 for a yearly submission and there is no guarantee that your site will be approved!

DMOZ is another directory that is worth submitting to and can provide great benefit in your SEO campaign. It may take months to get the approval from DMOZ and the chance of getting approved is pretty slim. A lot of small directories use the DMOZ directory categories so getting listed with DMOZ would mean getting bonus listings on many other web directories.

Another good directory to submit to is the BOTW directory that costs $99 for a yearly submission and $299 for a permanent listing.

Other than the above, you should look for quality directories where you can submit your site. You can judge the quality of the directories by analyzing the number of sites listed, number of backlinks the directory has, PR, age of the directory, etc.

Social Bookmarking

Social bookmarking worked like charm only a few months ago. If bookmarked on authority and quality bookmarking sites like Digg, Mixx, Propeller, etc, then you can still make good use of social bookmarking. Other than backlinks, social bookmarking also offers you some bonus traffic depending on where you submit to. If you can manage to put together or collect a good bookmarking site list, then social bookmarking can still be a useful link building method.

Blog Commenting

This is a link building method where lots of spamming has already been done so to make the best of it, you need to work a little harder here. It is best to find quality blogs related to your own category and make on-topic relevant comments. Not only do your comments add value to the blogpost, you now have a greater chance of getting your comment approved and your comments have greater chance of staying on those blogposts.

Press Releases

Submitting to press release sites can get you some backlinks as well. It is however hard to put together a list of good press release sites that are worth submitting to. If a good list can be managed, then this method can offer some quality relevant backlinks as well.

Social Media and Web 2.0 Pages

There are a lot of quality social media and Web 2.0 sites where you can publish your articles for backlinks. You should write articles that are relevant to your site and publish them on these social media and Web 2.0 sites with your keywords hyperlinked to your own site. Some of the authority sites are Squidoo, Hubpages, Blogger, Wordpress.com, etc.

Social media and Web 2.0 links are very popular these days because they work great. They offer quality, relevant contextual backlinks that Google and other major search engines love. There are lots of other link building methods out there, but if you can utilize the above ones to their fullest potential, there is no need for any other methods.

View Poll Results: Which is the best Link Building Method

Article Submission

4

33.33%

Blog Submission

2

16.67%

Directory Submission

6

50.00%

Forum Posting

3

25.00%

Link Exchange

3

25.00%

Social Bookmarking

4

33.33%

Template/Theme Links

0

0%

Others

0

0%

Why Website ‘A’ Gets Indexed Faster Than Website ‘B’

admin — Tue, 01 Jun 2010 03:07:44 +0000

Suppose website A adds a new page, and suppose at the same time website B also adds a new page. Will they both be indexed side by side by Google? Nope! It is quite clear that Google doesn’t index every site at the same speed. Why is this? What can website B do to get indexed as fast as website A?

Why is Website ‘A’ Indexed Faster:

Let see why. Google is indexing new pages from site A before site B primarily because of the frequency with which the former adds new pages. This means, if you add pages everyday then the Googlebot is going to take notice of this and begin to spider your website more frequently because you are constantly updating the site with fresh and unique content. But if you add new pages less often (say – once a month), then Google crawlers won’t index your content as regularly, as is the case with website B.

What Website ‘B’ Can Do?

Adding Content Regularly

The only immediate way to increase the ‘crawl rate’ of the Google spider on your website is by adding new pages with unique content on a regular basis. Many people do this these days by blogging! Just adding any old nonsense, however, won’t help. Google still needs to value the content you are inserting. Remember, boring plain articles will do nothing for you. But well written, useful articles with valuable information that solves problems will do a great deal more! Write for your visitors, not the search engines.

Add An XML Sitemap via Google Webmaster Tools

Adding a sitemap xml document to Google through your Google webmasters account is yet another option. This will allow Google to see your updated content and you can also see the ‘crawl rate’ of your website. Adding a sitemap xml file can also offer you a multitude of other statistics concerning your website when you look at Google Webmaster Tools. So if you haven’t added an xml sitemap already do it right away!

Get Links From Websites That Google Indexes Quickly

Another way to get your webpage‘s indexed quicker is by getting links from other websites that Google indexes quickly. For example, if you add your content to websites like Nielsen-online which is a website that gets indexed very frequently, then Google will consider your link worthy and chase it to your website. From there, after evaluating what it finds on your website, Google will decide whether to index your webpage or not.

Get Links From Your Indexed Pages

Another important thing to pay very close attention to is to make sure you link the new pages on your website with other indexed pages. This will enable Google to see your newly added pages and as the bot revisits these pages it will find the new link leading to your new page.

One final note – You should take care not to add content on your website just for SEO purposes. New pages should be added only if you feel your website visitors are going to benefit from this added content. In the end, the visitors experience is always paramount!

Differences between Search Engines and Web Directories

admin — Wed, 26 May 2010 20:26:27 +0000

Search engine” and “Web directory” are two different search services available to the Web community; although they are often mistakenly confused. Search engines have indices that are built up by robots or crawlers; whereas Web directories build up their indices through human editors. Many search engines and directories contain both a computer-generated index and a human generated index, and are referred to as hybrids.

Google, Inktomi, AltaVista, AlltheWeb and the like are all forms of search engines. These search engines write programs known as robots, crawlers and/or spiders that have the following functions:

(1) to locate Web pages

(2) to read the contents of the Web pages and

(3) report its findings back to the search engine’s indices or databases. Many search engines update their index either on a bi-monthly or monthly basis. When Web searchers use a search engine to locate Web sites that are relevant to the keyword search, they are searching the search engine’s index. A search engine with a larger and more up-to-date index is a better representation of the information available in the Web.

Yahoo!, Open Directory Project (dmoz.org), Gipsy, Linksite and the like are all forms of Web directories. These directories use human editors to review sites that are submitted for submission to the directory. Directories, unlike search engines, use a hierarchical tree structure to organize their database. Another common distinction is that a directory tends to list Web sites (root directory of a site or homepage) whereas a search engine will list Web pages (individual pages of a Web site). Due to the manual process of adding sites to a directory, directories often have to supplement their search results with a search engine partner to increase the relevancy of the produced search results.

Submit your website to Linksite – the Free Canadian Web Directory

Steps to Successful Local Listing

admin — Wed, 26 May 2010 19:39:57 +0000

Local search has become one of the most affordable and important ways for small businesses to be found by their customers. In a recent ComScore study, they found that 42% of local searchers wanted to find a business within 6-15 miles of their home or place of work*. Searchers are looking for more relevance than ever before. With statistics like this, it’s more imperative you are giving those local users every opportunity to find your business.

The reality is that there are many factors that can contribute to a successful local, online presence. In today’s market, it takes being available at different times and in varied formats to reach the right audience. One of the main ways prospects can find you is through a local business listing. With prime placement right at the top of the search results page, these listings give a previously unheard of visibility to small and local businesses.

So what can you do reach that coveted prime placement, a.k.a. the Google “7-pack”?

Submit your listing- Seems pretty simple, right? Well, it’s a crucial step. Just submitting and verifying your listing can sometimes be enough in less competitive markets. Google takes the verified information as the most trusted, so make sure your listing is claimed.

Have only one, optimized listing for your business – When you submit your information to Google, you could have the option to choose existing business information, if it exists for your company. You don’t want to have competing listings out there, so always claim the existing information and optimize it- so there is only one active listing. I have seen claiming another listing significantly help a business rank better.

Choose correct categories for your business – Google provides different industry options for you to choose from. These are one of the main factors that determine which searches your listing could show for. Make sure these accurately describe your products and services.

Put your industry and target area in the title of your listing- This information helps Google, but it also improves your visibility for those keywords.

Be sure to use a local phone number in your listing- Using a local number lets both the user and the search engine know that you are in fact located where you say you are.

Create a description that’s informative- This descriptive area provides you the chance to give the most information about your company. Use your keywords and provide the details that would be valuable for your customer base.

Reviews are important! Positive reviews are a huge factor on whether or not someone will choose you business over another. Not only that, but the presence of reviews (both negative and positive) can increase the ranking of your listing. In some industries, I have seen listings perform better by simply having more reviews than their competitors.

Keep your listing up to date- Updating the information tells the search engines that it’s relevant. It can be as simple as updating a coupon, or other details.

Make sure your listing is 100% complete! Don’t underestimate the value of having a completed listing. Google is all about the user experience, and a complete listing shows that your business is providing the most information.

Submit your info to other directories as well. Google actually pulls your business info from other sites, so it would behoove you to have accurate, standard information about your business from as many sources as possible.

Use Back Links to Improve Your Website SEO

admin — Tue, 25 May 2010 20:00:14 +0000

Put simply, back links are inward-bound links to a particular internet site or page. What this means is that the other site has a hyperlink “pointing” directly to your website. Regarding search engine optimisation, you want as many back links pointing to your site as you possibly can, even more so if the site is directly related to your area of interest.

As the number one goal of a website is to achieve traffic, i.e. people actually looking at the site, it follows that you must make the website visible. Generally speaking, to make your website visible, people must be able to find it when they search for keywords directly related to your product, niche, service or whatever else your website represents.

Individuals tend to be seeking such information via the big search engines, whose operators have rather complicated algorithms to help them decide whether a certain website is applicable to the searcher’s request, or not.

Although they will not divulge exactly how they go about composing these algorithms, the search engine operators do assure us that relevancy, as viewed by others, is most important. If they see that you have a back link or a number of back links from other websites that have some relevancy to yours, this is a plus. In addition, if the site linking to you has a fairly high “page rank”, this helps as well. Page rank is Google’s proprietary method of allocating a number (zero being lowest and moving up to ten) indicating how important a site is within its particular niche of operations.

There are a number of ways to achieve back links for your site:

ARTICLE MARKETING

As Bill Gates once said, “content is king”. Article marketing is known as one of the most solid Internet marketing methods. By writing highly relevant and informative articles and submitting them to high profile article directories you do several things, not the least important of which is to help establish you or your site as an expert in your niche. Within your article, published in the article directory, is a resource box which contains your details – who you are and what you do, and a link back to your site, the all important Back Link.

SOCIAL BOOKMARKING

There are many hundreds of social bookmarking sites, and their primary motive is basically to provide a way of informing people about the existence of content related to any niche or interest in a very manageable format. You can sign up and initiate a process of notifying social bookmarking sites about fresh content, including back links in many cases. You should note at this stage that some webmasters apply a “no follow” tag which can void the effect of a back link, as the tag instructs the search engine spider not to give you points, or what’s called “link love”.

SOCIAL MEDIA – TWITTER

Whilst Twitter and other similar sites are becoming increasingly more powerful in marketing terms, you should know that to include links within your “tweets” or in your URL profile box is not a powerful back linking strategy, as these are all allocated the dreaded no follow tag. However, you may find that it is possible to link within a bio box and get some link love this way. Also, if you syndicate, your Twitter feeds are updated via the RSS aggregators, earning you back links.

BLOG COMMENTING

First of all, you will have to locate blogs or forums that are relevant to your area of expertise. This is fairly simple to accomplish as a straightforward and pertinent search will locate hosts. Once you find these blogs you can sign up and create a profile. Often you will be allowed to create what is called a “signature”, and within that signature you incorporate your links. Note, you should check to see if there are any no follow tags, as these will appear occasionally.

Enter into the spirit of the place by interacting with other members and making entries and posting comments that are relevant, useful and educational. As well as a back link being displayed each time you post a comment, you’ll also create a potentially profitable bond with other members – and this has the potential to lead to all kinds of new possiblities.

Back link building remains one of the most important SEO strategies to adopt.

Online Link building success strategies that are tailored to your needs.
Contact www.mediaspawn.com

Deep Linking

admin — Tue, 25 May 2010 17:09:34 +0000

Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.

What is the difference between Natural Listings and Sponsored Listings (PPC)

admin — Mon, 24 May 2010 23:53:31 +0000

There are two kinds of search engine listings. Natural and Sponsored or Paid Listings. Paid listings are usually labelled in a separate section such as “sponsored listings”, at the top or right column of the page and Natural listings are the listings that are not paid for. They are determined by the search engines’ algorithms for finding, sorting and ranking pages based on relevancy.

Natural Search Optimization is the process of improving the quality and volume of traffic to websites via search engines. It is called Natural or Organic Search Optimization because website owners do not pay the search engines to list their websites in any particular order. Natural listings are the listings that are not paid for.

Sponsored Listings or PPC (Pay-per-click) advertising, is a form of online advertising whereby visitors are directed to an advertiser’s website after clicking on an advertisement, and the advertiser pays for each visitor on a per-click basis.

Each click can be anywhere from 1 pence to several pounds in cost, depending on many factors, including the pay-per-click search engine being used to advertise on, and the search phrase that is being targeted.

Perhaps the best example of pay-per-click advertising is Google’s PPC advertising called Google AdWords.

Google Adwords, in a nutshell, works like this; when a Google search engine user types in an applicable search phrase for your business and you are bidding on that search phrase your text ad has a chance to be displayed. You are only charged when the search engine user clicks on your text ad, hence the name pay-per-click.

Mediaspawn specializes in Natural Search Optimization and can propel your website to the top pages.

Visit www.mediaspawn.com for more info

What is a Web Directory?

admin — Sat, 22 May 2010 14:48:23 +0000

Web directories are similar to the phone book directory except in this case websites across the Internet are organized into specific categories that make it easier for people to find the information they want. The Internet, namely the World Wide Web, is just a cloud of domains scattered across the world, which usually reside in web hosting servers. To organize this information, search engines have made it easier to navigate and search through the cloud of domains out there for Internet users. With web directories, it takes these websites and places them in categories, which are searchable for people who are looking for certain groups of websites.

One main use of a web directory is to help boost the page rank of a website. Webmasters would usually submit their website to web directories to gain a back link to their site. Linking to web directories with a high page rank would increase the likelihood that the site submitted would be perceived by search engines as an important site. The higher the page rank a site receives, the higher priority it receives in search engine rankings.

Another use would be to do research. This subtopic on research can go on and on but one set of users would use it for market research. If you were researching something on marketing your product like an eBook, “How to build a desk”, you can look under the category construction and see which sub categories would fit your specific niche and research what other products or services are offered. Of course this depends on how organized the web directory administrator and staff are in categorizing the websites.

View Poll Results: Which is the best Link Building Method
Article Submission	4	33.33%
Blog Submission	2	16.67%
Directory Submission	6	50.00%
Forum Posting	3	25.00%
Link Exchange	3	25.00%
Social Bookmarking	4	33.33%
Template/Theme Links	0	0%
Others	0	0%